Lohas
Yoga
Year 2013 /
Agency NCS /
My Role UI/UX Designer / Visual Designer /
A yoga studio dedicated to ancient Zen spirit prompting to help member retrieve their disoriented self-awareness that has been thought of as strength to fight against stress in life. In Lohas Yoga studio, masters are certified and gain the nation’s recognition. Their training session is universal and generic distinguished themselves from what people usually think of ordinary yoga class is. Despite body stretching still being taught, and with props to operating. Lohas Yoga weighs in on three ways: mind, food, and body. The combination of these three is the faith Lohas Yoga holds.
​
​
​
Understand Lohas /
​
Lohas Yoga Studio takes serious consideration to help people find out their true selves. They believe that in this universe everything starts with a reason and everything deserves to be fairly treated. The Zen spirit channels in their yoga performance and their body movement shines with confidence. This is the message our client wants to deliver to user who comes to visit their website. And we keep it in mind.
​
#Zen
#Spiritual
#Inner peace
​
​
​
​
Chinese Ink Painting /
​
Our client explains to us about their expectation of seeing a website that comes with elements of mother nature and yoga instructor. And hopefully, the yoga instructor shines in the background. They also hope to see some Chinese elements added in because they think it would be more close to the Zen spirit. After a few talk with the client, we decide to go with the Chinese Ink painting style. Our client is pretty happy about the way the design came out.
​
#Chinese ink painting
#Zen spirit
#Mountain lines
#Yoga instructor
​
​
A Spirit To Represent Lohas Yoga /
​
When we decide to go for a Chinese ink painting style, we also think of the possibility of using the silhouette. Since it is about the Zen spirit, why don't we just make everything metaphoric?
There still has to be yoga pose somewhere out there but it would be used to represent the spirit of the studio and the atmosphere it is created.
​
#Metaphoric
#Yoga pose
#Spirit
​
​
​
It's All About Splashes /
​
Chinese ink painting is all about the control of strength on brush streaking across the canvas. When the brush pressing against canvas, the ink splashes around, creating a beautiful gradient effect. We use this technique a lot on the website to add a little sharpness to balance out the softness yoga brings.
​
#Brush strength
#splash
​
​
​
​
