HP
Year 2012 /
Agency NCS /
My Role UI/UX Designer / Visual Designer /
HP is globally reckoned brand with its wide range of electronic products in almost every aspect of life. Their seeking for redesigning a new skin comes with strengthening brand recognition by user’s visiting frequency. Our client is open to discuss since they really expect to see a clean and linear operating environment without second thought and hesitation to disturb user. Underneath pretty skin, we have purposed a few copies in demonstrating usability and flexibility on the newly design version. And of course, pretty skin too.
​
​
​
Iconic Brand /
​
The campaign of the year was about the next generation of the touchpad. Our client expects to see a brand new website with iconic blue & white color palettes that represent the spirit of HP. The spirit of HP is consists of 4 slogans in this case which the client also hopes to see them on the newly designed website.
​
#Blue & white
#HP spirit
​
​
​
​
Also An E-commerce Website /
​
The newly designed website is not just promoting the brand. HP is already globally known for its success in electronic devices and has been deeply rooted in folks' minds. The new website has to also function as an e-commerce platform in a way that user can place an order for products they browsed and liked without relying on a third party like Bestbuy or eBay.
​
#E-commerce
#Categorized
#Readibility
​
​
​
Themed Category /
​
One of the inquiries on the wish list our client demands is they want to create a topic for each product category. So when user's gaze goes from top to bottom, a short-sentenced topic overlapped on a metaphoric banner image scanned through first, and then, below are products laid out based on the given topic.
​
#Topic #Theme
#Readibility
#Banner image
#layout
​
​
Personality Shines In Each Product /
​
HP takes serious consideration on quality control because they only offer their customer with the best quality products. The same spirit HP expects us to channel in the newly designed website and hope users will also feel the way the company does and catch up the message behind​
​
#Personality
#Spirit
#Layout
#Grid
​
​
