Urban Outfitters
Year 2013 /
Agency NCS /
My Role UI/UX Designer / Visual Designer /
Urban Outfitters is a well known American multinational lifestyle retail. This giant retail chain sells more than just pretty clothes tailored by uprising designers. It’s a hub where a wide collection of playful gadgets, out of designer’s creativity is put on shelves. Urban Outfitters is a brand you would think of diversities, culture, personalities, and spirit. The making of Urban Outfitters is especially great fun for me since I’m always a loyal member of it.
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Value Proposition /
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Urban Outfitters is an e-commerce website selling clothing and creative gadgets out of designers' hands. Their target user falls on the young generation aging from 17 to 30. They certainly have a taste for stylish things and that's why they are appealed to the store.
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#Value proposition
#Target user
#Trendy things
#Brand charisma
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Animation Hiding In Menu /
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Our client expects to see their website being able to interact with the user. We suggest adding a little animation on the navigation drop up menu. So when user's mouse hover above certain category, the animation will flash up and interact with user. Our client loves the idea and thinks it does add freshness just exactly like what UO is seeking for.
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#Interactive
#Animation
#Freshness
#Spirit
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Product Category /
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The reason their inquiry for a website re-design is because they have found that their product category is pretty much chaotic and scattered. So we spent a great deal amount of time sorting out all the products and group them as individual bundles. Also from users' feedbacks, their claim on having trouble in staring at thumbnail size image has made it difficult on readability. we've noticed it and decided to use a grid with 6 x 6 division apart, hoping to raise readability
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#Product classification
#Readibility
#Grid
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A Full Package /
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A user-friendly e-commerce website means that it doesn't cost much for user to spend time in finding product details and that should have never happened. An online launched product usually contains product details, price, viewing rate, customer's feedback, and so on... To properly stuff all the required info into a fixed canvas takes a designer's aesthetics and ability. There's a universal rule there but it always depends on the designer and the situation he/she encounters.
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#Product details
#Readbility
#Usability
#Design principle
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